Asus India on Thursday declared lasting value cuts for seven of its cell phones in the ZenFone mobile phones.These include ZenFone 3 (5.2), ZenFone 3 (5.5), ZenFone Max, ZenFone 3 Max (5.2), ZenFone 3 Max (5.5), ZenFone Go (5.0), and ZenFone Go (5.5). The new prices will be applicable across Asus' online and offline partners (including Asus Exclusive Stores) in India.
The Asus ZenFone (ZE520KL) will now be available at a price of Rs. 11,999, down from the earlier reduced price of Rs. 15,999 - however, Asus says the phone was selling for Rs. 13,999 prior to the latest price cut. The ZenFone 3 (ZE552KL) will have a new price tag of Rs. 14,999, down from Rs. 16,999. The ZenFone 3 Max (ZC520TL), earlier available in India at Rs. 9,999, will now be available for a price of Rs. 8,499; the ZenFone 3 Max (ZC553KL) will be sold for a new price of Rs. 9,999, down from its launch price of Rs. 12,999; the ZenFone Max (ZC550KL) will be available for Rs. 7,499, down from the previous discounted price of Rs. 7,999.